How to plan parking for a new development

December 12, 2023

TABLE OF CONTENTS

At first glance, building parking might seem simple. All you have to do is pave the area, mark the allotted number of spaces that local regulations require, and move on to the next part of your development project. Right?

Any developers who must plan parking for new developments know that it’s never that easy.

First of all, parking typically has to be designed before the building footprint and architecture can be figured out. This makes it vital that you figure out the total space your parking area will take up before moving forward with the development.

Unfortunately, local regulations often complicate this process. Though some cities are beginning to abolish parking minimums, most still require a certain amount of parking spots to be provided in a new development. If the developer doesn’t meet these requirements, the project won’t be able to move forward. And in the case that a parking garage will have to be built above or below ground on your development site, your project will be burdened with much higher costs.

For these reasons, it’s critical that you pinpoint the appropriate amount of parking for your development that will not only meet local requirements and fit into the overall design of the space, but also serve the needs of the space itself.

Step 1: Identify the purpose of your parking

Every development serves a purpose. Whether it’s a residential apartment building, a commercial complex, or a mixed-use development, the amount of parking you plan for will be inextricably tied to the needs of that development.

A residential parking area, for example, serves a very different purpose than an office park or commercial development. The amount of parking that you build will reflect that purpose, changing depending on how many cars will be using your lot, and at what times. 

The purpose of a mixed-use development is usually a bit different because of its unique blend of residential, commercial, and, in some cases, office uses. Although this makes planning its parking a little more of a challenge, it also creates a lot of opportunities for creative parking solutions.

Mixed-use developments might be encouraged to reduce the parking they make available. This can often be because of the development’s location within a dense area, or because of its proximity to transit. Typically, these allowances for reduced parking requirements will be made clear in the code of your local jurisdiction, which will help you determine the development’s purpose and start allocating the appropriate number of parking spots.

Step 2: Calculate the adequate number of parking spaces

The appropriate amount of parking spots for a development is typically determined by a combination of factors. These factors will likely include the local parking regulations, the requirements of your lender, and the specific needs of your development.

After you have fulfilled all the local regulations, you are free to determine what amount of parking is right for your development. Some developers might want to merely fulfill the local regulations, while others might want to fine tune their parking to their specific needs. 

Adhere to Local Regulations: Many local regulations require spots to be allocated on specific ratios tied to the type of use. For example, residential uses might require 1 or 2 parking spots per unit. Commercial uses might require 1 spot per 1000 sq. ft of space. In some cases, the code will specify special areas where parking requirements are lessened, allowing denser developments to be built.

If you have any questions about the parking spots your development has to provide, you can reach out to the local jurisdiction during the approval process. If any of your calculations are wrong, they will let you know as the process moves along.

Consult Your Lender: In many cases, you have to get your parking plans approved by the lender for your development, since they may have requirements or limitations on what type and amount of parking you will provide at your development.

Before you finalize any parking amounts or design elements, your lender will want to make sure that it makes sense for the development, and that they won’t end up losing money on the loan.

At this point, you’ll want to build a strong case for your parking plan, especially making sure you highlight its financial feasibility. With a strong argument for the practicality of your approach, you can likely get your lender behind your parking plan.

Look at Similar Developments: At this stage, it can be helpful to take a look at the parking layouts of similar developments. These would be developments of similar size, use, and location to your development. From there, you’ll be able to determine if the amount of parking they provide is appropriate for their use, and if the same amount of parking will work for your development.

Parking layouts for similar developments provide a valuable insight into the realities of parking use, allowing you to move forward more confidently with your project. 

One parking strategy that will dramatically change your parking plan is unbundled parking. In the next section, we’ll talk about the types of solutions that unbundled parking offer for your development, and what type of tools you can use to implement and manage it.

Step 3: Consider unbundled parking

Oftentimes, charging for parking is the solution for parking at a new development. This strategy separates the cost of a unit from the cost of parking space. It’s quickly gaining popularity around the country, and is increasingly recommended by policy makers and utilized by developers. And California recently introduced a bill that would require unbundled parking in residential buildings larger than 16 units, starting in 2025.

Not only does it lessen the burden of building free parking spaces, but it allows your development to more efficiently use its space. In the case of residential buildings, unbundled parking allows residents to rent parking separately and by doing so, they use fewer parking stalls, and building owners can quote lower prices for apartments or condos when advertising them. For example, instead of renting a 1-bedroom with parking for $1,200/mo, the unit could be rented for $1,100/mo and parking rented separately for $100. 

Unbundled parking is also more equitable and can reduce the total amount of parking required for the building. Residents who don’t really need parking can decide to utilize fewer (or no) parking spots, while other residents who want extra parking can rent extra spots. 

The main issue with unbundled parking is that it must be managed. Without efficient management, you won’t be able to keep track of who is using spaces, collect money, and get the most out of your parking. Many factors, such as location, competition and quality of amenities can influence the price of unbundled parking.

Parkade is one solution that allows buildings to effectively manage and benefit from unbundled parking without having to constantly update spreadsheets. You can also manage parking sharing between office and residential uses, leading to a more efficient parking area for everyone. Parkade is also effective at determining how much you should charge for parking, helping you get the most out of your spots.

Step 4: Determine the cost of parking

One of the most important reasons for fine-tuning your development’s parking spots is cost. Building and maintaining parking costs a lot of money. According to architect Elaine Uang, who does parking design for residential development in California, parking can cost “Up to $25,000 per spot for a surface lot, and up to $50,000 for a parking space for a garage.”

These costs may vary depending on where your development is located, though garages and below grade parking always raise construction costs.

You can then add your parking to your pro forma, determining the total cost of building your parking spots. Having the costs in front of you will help you fine tune the amount of spots ideal for your budget. You can also factor into your pro forma the sort of revenues your unbundled parking can bring in (A detail Parkade can also help you work out), leading you to the most accurate cost for your development’s parking plan.

After you’ve determined the amount of parking you will provide and how much it will cost, you can move on to the design phase. At this point, it’s best not to change the parking plan so that you don’t disrupt the design process.

A few other parking concerns

As with any development project, there are always more concerns to take into account than can be summed up in an article.

One thing to avoid is tipping points. For example, if a parking lot with 60 spots works well for the design and the layout of the lot, but you think that 61 spots is better, it’s probably better to go with the 60 spots. This is especially true for parking garages, where another floor can mean adding hundreds of thousands in more cost to your development project.

Oftentimes, parking can be a geometry problem. The equations of how many spots you need (and are required to build) have to fit into a certain area inside your lot, balancing its layout with the footprint of the building. Coordinating the parking and building design as soon as possible will allow you the freedom to construct the development you want, instead of being backed into a corner (design-wise).

Although planning parking can seem simple, it is often a fairly complex process of balancing different factors in service of a larger goal. With creativity, consideration of local regulations and financial factors, and design needs, you’ll be able to build parking that contributes to a successful development project.

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BlogParking Management Software ROI

Investigating the ROI of parking management software

With parking being one of the largest drivers of ancillary revenue at multi-family properties, it's imperative to get it right. But just how much return can you expect from parking management software? Read on to find out.

Published: August 7, 2024
Hannah Michelle Lambert
Content Writer
Boosting ancillary revenue is often a major focus for property managers and owners alike.

Especially given that the baseline forecast for rent growth is slightly lower this year than average (2.5% versus 2.9%), properties are increasingly looking for ways to raise their bottom line without compromising the quality of living for their residents. 

One often overlooked but significant opportunity lies in parking. If managed well, it’s a potential treasure trove for additional revenue. But that’s only if it’s done well. 

Parking tends to be one of the biggest thorns in the side of a property manager. Because traditional systems — like spreadsheets and rentable items — are not built to handle tenant parking efficiently, teams aren't able to reap the full benefits parking has to offer as an ancillary revenue source. As soon as a team makes the decision to invest in a proper parking management system, the benefits often more than pay for themselves.

In this guide, we will explore those benefits, touching on both the financial and operational upside of a solid parking management strategy.

We’ve combed the data from all of our clients to identify the exact numbers to prove that there truly is ROI in parking management systems like Parkade. 

Understanding parking management

Before we dive into the numbers, let’s first establish a baseline of what exactly parking management entails. As any property manager will tell you, it involves much more than just hanging a tag on a resident’s car and calling it a day.

The key components of a parking management system are:

  • A system of record to track parking assignments, lease lengths, vehicle details, and parking prices, ideally integrated with your PMS.
  • An enforcement strategy that ensures parking rules are clear and establishes consequences (typically fines or towing) when someone breaks them.
  • A method to pay for parking, whether it’s bundled in with rent (which we don’t recommend) or paid for in a separate system.
  • A self-serve system for residents and guests to book long or short-term parking. 
  • If there is a gate on the property, provisioning and deprovisioning of gate entry should also be considered in the parking management strategy. 

The old-school way of addressing these needs isn’t cutting it anymore. Many properties are still using manual processes, like an Excel spreadsheet, rentable items, or even a physical piece of paper to keep track of their parking. 

And far too often, properties are relying too heavily on staff members to handle parking matters that take up a significant amount of time, like enforcement or guest parking.

Moreover, there’s one point that just can’t be ignored: If you’re still using old-school parking management systems like spreadsheets and rentable items, you’re leaving money on the table. 

So the parking management we’re discussing here that delivers positive ROI is a technology-led solution that automates all aspects of parking operations, improves resident experience, and unlocks new revenue streams.

Setting the stage: Residents value good parking

Delivering on resident expectations should be a main priority for any multifamily property, and parking is one area of the resident experience that is especially critical to consider here. 

65% of property managers cite parking as a top concern among residents. Whether it’s for existing residents or prospective residents, providing a simple, reliable, and flexible parking solution has a direct impact on the success of your property. 

Part of this is due to reputation. Properties have reported a 44% increase in their reputation scores after fixing their parking problems. And this boost in a reputation score can trickle into several different areas, boosting not only the number of new residents, but also leading to more renewals from existing residents.

But we know you want the hard dollar amounts, so let’s talk more about some real-world outcomes that Parkade's parking management software delivers. 

So, what do the numbers say about the ROI of parking management software?

Long-term net parking revenue for stabilized buildings

Once properties implement a system to help them optimize pricing and management of long-term parking, they see immediate gains in their long-term parking revenue. The average 6-month increase in net long-term parking revenue for the cohort of 7 properties we sampled was 24%, translating into thousands of extra dollars. 

Long-term net parking revenue for lease-ups

Better parking management also empowers properties to far outperform their projected revenue from long-term parking when they’re in the lease-up phase. 

On average, properties from the cohort we sampled estimated that they would bring in $15,925 on average from long-term parking revenue per month. But thanks to Parkade helping them optimize their parking strategy, better enforce their parking rules, and keep a better record of who is parking where, the average revenue from long-term parking was $23,450 on average, which is a 47.3% increase from the estimates in their pro forma. 

Total net parking revenue for stabilized buildings

For buildings that are already at full occupancy, the average increase in parking revenue sits at 31% once they implement Parkade’s parking management solution. 

Revenue metrics for lease-ups

The best time to implement new parking management systems is at the inception of the building. Getting parking right from the beginning ensures that you are maximizing total parking revenue from day one, as well as establishing a positive reputation around parking. Many properties underestimate the revenue from long-term parking and may often leave out potential short-term parking revenue altogether. 

When a few properties we worked with during this phase were estimating parking revenue at the start of their lease-up, they estimated around $35,000 on average. But the results, since they decided to go with Parkade right from the start, blew those numbers out of the water. In reality, they were able to bring in closer to $58,000 on average, which is a 66% increase from the estimates.

Short-term parking: An opportunity

The boost in revenue continues to be apparent when you zoom out to look at short-term parking, too. Short-term guest parking can be one of the most underutilized revenue streams, and represents a huge opportunity for multi-family properties to tap into. However, it's historically been very difficult or impossible for properties to see this revenue without parking management software that automates the process.

Especially in popular areas, like city centers or near shopping malls and sporting arenas, there’s often a high demand for short-term parking. When properties put a system in place to monetize this guest parking, they can unlock hundreds or even thousands of extra dollars per month. 

Automating guest parking

Without a good system in place to manage parking, many properties often leave guest parking as a free-for-all (meaning they don’t make money from it), or if they do attempt to monetize guest parking, it turns into a massive beast to handle. 

Erica, a property manager at Thrive Properties, told us about her pre-Parkade experience with guest parking, preventing them from delivering on a key resident need: “There was no world where we were doing short-term parking by the hour or even by the day because there was just no way to manage that.”

If you have a complicated or inconvenient system for guests to reserve parking, especially one where they have to walk into the office during office hours, guests are often more likely to try to get away with not paying for parking. (And if you don’t have a great system to enforce parking, they may very well get away with it).

With the right parking system, you’re able to give guests a flexible, 24/7 solution, removing any previous barriers that may have caused them to break the rules out of convenience. 
Maximizing guest parking availability

Another way that manual parking management may stand in the way of effectively monetizing guest parking is the inability to accurately track how many spots you have available for guests to reserve in the first place. 

Taylor, the property manager at Strata and Venue, shared her experience of desperately needing more guest parking and discovering they had a full 50 more open spots than they thought. 

“We actually had way more spots that we could have used for guest parking, but we didn’t know that because of the way we were using our parking system. Not to mention, we wouldn’t have the system to leverage them without a Parkade.”

When your parking management system gives you an accurate, real-time view of available spots, you can leverage guest parking to its full capacity.

Utilizing idle parking spots

A reliable parking-management system also allows you to make the most use of every single spot available. With technology that uses smart inventory management, properties can release idle or unassigned parking spots into the system for short-term use. So spots that would have otherwise been sitting empty between leases can suddenly be leveraged as an extra revenue-generating spot in the meantime. 

Net revenue for short-term guest parking

When properties have a great system to implement paid guest parking, without putting too much strain on their staff, they immediately see a boost in revenue.

They’re able to turn an operation that was perhaps bringing in no money — or some revenue, perhaps at the expense of staff time —  into a significant revenue source with little-to-no staff involvement. 

On average, Parkade customers experience a 303% increase in their guest parking revenue after Parkade fees. And there were some properties that saw almost a 400% increase.

Opex (operational expenses) savings

When handled manually, parking management can steal hours from on-site property management teams every week. Between fielding requests or complaints from residents, tracking down parking records, walking the lot to enforce rules, handling guest parking, and manually inputting rentable items, parking can quickly balloon into one of the most time-consuming tasks for staff.

Parking management software can automate away a lot of the most tedious aspects. For example, Parkade gives residents self-service access to reserve and pay for parking (while allowing for any rule sets the property wants to enforce), provides hands-off enforcement support, and even automates gate access via the app so that teams don’t have to worry about distributing or replacing clickers. 

Properties have seen that the time teams no longer spend on parking leads to a direct decrease in operational expenses. As a result, they can redistribute those team members' time to more meaningful tasks.

On average, we’ve seen properties decrease their operational expenses by $60,000-$100,000 from savings on parking operations alone. This means that they were able to save what’s equal to a full-time employee’s salary. 

Annual NOI improvement

All of the revenue metrics mentioned up until this point have been after Parkade's fees. 

When you roll everything up together — both the increase in revenue (after fees) and the opex savings — investing in parking management software has an incredibly positive impact on annual Net Operating Income (NOI).

Whether teams are looking to calculate their property value, secure financing, make operational decisions, or pitch to investors, NOI is one of the most critical numbers to boost. 

By coming at NOI from both sides, in terms of opex savings and revenue generation, parking management technology is extremely low-hanging fruit when it comes to boosting NOI. 

At the Parkade properties we surveyed, teams saw anywhere from a $66,000 to $126,000 improvement to their net operating income from parking alone. 

While parking may not seem like it deserves to be the biggest priority for many properties, the numbers tell a different story. By investing in a proper parking solution, properties are able to significantly improve upon all of their business goals, whether it’s boosting revenue, streamlining operations, improving resident experience, or all of the above. 

About Parkade

Parkade is the #1 parking management software for multi-family buildings. With our resident-facing app and staff dashboard, parking runs itself. Your team will boost revenue, reduce time spent on parking, and improve experience for residents and guests, all without lifting a finger.

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