5 clicker-free parking access options

February 15, 2024

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For the past several decades, gate clickers have been the easiest way to give residents access to parking garages or lots. With a single press of a button, they can gain access to the building. 

But now that technology has advanced, clickers aren’t the most efficient parking access option. So it’s time to look at your other options and only keep your clickers as a backup. 

Problems that come with clickers

Despite how easy it is for residents to access your parking lot or garage with their clicker, they come with a variety of issues that are felt by both your property staff and your residents. 

They’re easy to lose and break

Since they’re relatively small, they’re extremely easy for residents to misplace. This can cause a massive headache for both residents and your staff as you scramble to get them access in the meantime. 

One of our customer said of the time that they were using clickers for their parking access method: “Between residents misplacing or breaking these flimsy clickers, we were constantly scrambling replace them, and at times were stuck with no option but to wait when the ones we used were on back-order.” 

You also have to consider cost here. While they aren’t typically very expensive – usually around $20-30 each – the costs can add up over time. Especially when you consider how many people may not return the clickers on move-out, you may end up shelling out a lot of money to replace them. 

Since clickers are typically not made of very durable materials, you also have to consider the costs and inconvenience of replacing broken ones. 

They’re time-consuming to manage

Perhaps the biggest pain point with gate clickers is that you have to physically give them to residents in order for them to gain parking access. This causes problems when future residents are touring or people are trying to get through your gate on move-in day. 

Often, properties have trouble tracking down clickers from people moving out. This can lead to temporary shortages where your new residents may have to wait to receive a clicker. 

They raise security concerns

Many clickers are simply a code scrambler disguised underneath a hard plastic outer shell. 

That means that cloning a clicker is extremely simple. Anyone can purchase a generic version on Amazon, pop open the original clicker to see the code, and then program the new one with the same code. 

This introduces the possibility of endless clickers floating around, in the hands of both residents and non-residents. 

They don’t allow for seamless guest access

The downside of using gate clickers for parking access that is most noticeable for many properties is their inability to allow for easy guest access. 

Since a physical device is required for entry, guests are left waiting for an alternative method of being let in, whether that’s a call box or the resident physically walking up to let them in. Using gate clickers almost requires that you need a secondary access method to ensure that guest access isn’t a major headache. 

Other options for gate access

Luckily, there are plenty of options that you can go for now! So we decided to run through what these options are, and rank them from best to worst. 

5. Ticket-based systems

Ticket-based systems are common at places like public parking lots and shopping centers. As a vehicle enters the gate, they grab a ticket and then feed it into a machine when they leave, often paying a parking rate. 

While these may be popular in commercial parking lots, they’re not typically the best choice for multi-family or office complexes. Many developers avoid these if they can because POS systems are very expensive, including the several thousand dollars needed for the initial install, as well as expensive maintenance costs. 

In one particularly painful experience, a building we talked to had to delay opening by a few years, and once they finally opened, their ticketing system no longer worked and left them with the bill for a $25,000 software upgrade. 

However, if you’re operating a combined residential/retail space with a shared parking lot, having a ticket-based POS system may be an option you need to consider. 

4. Keypad systems

Keypads are another classic method of access control where parkers can simply type in a code to gain access. This tends to be a popular system in private parking areas with a limited number of users. 

One of the main benefits of this method is that it is very low-cost due to the simplicity of the technology. Many commercial keypads can be under $500

However, also due to the simplicity of the systems, security breaches are likely. It’s very easy for the codes to circulate widely, giving many non-residents access at any moment. This is the reason this typically works better with smaller properties where there will be a smaller number of people with the code. 

Some properties try to rotate out codes on a weekly, bi-weekly, or monthly basis to avoid any security issues, but this often takes up a lot of time for staff and can cause frustration for residents. One of our customers, Canal Square, used the weekly code cycling strategy before making the switch to Parkade, and they quickly became frustrated with planning out the codes in advance, sending out warnings to residents, and all of the other headaches that come with this tactic. 

3. RFID tags or cards

RFID windshield tags or tap cards are another common parking access method for multi-family buildings. 

These are becoming more popular among building managers for a variety of reasons, including the fact that they’re quick to use, contactless (or in the case of tap cards, mostly contactless), and much cheaper than clickers. 

There are two different versions of RFID readers that accompany these tags or cards. The long-range readers are typically the most attractive option, because they can detect the card in the car, automatically triggering the gate to open. These typically come with a larger price tag. 

Short-range readers, on the other hand, require the driver to tap their card on the reader. While these are cheaper than the long-range readers, you sacrifice the fully contactless experience, and some readers can be a little sensitive and give residents access issues at times.

While these are considered a big step up from gate clickers, they introduce the same guest access problem. Since these require a physical card for entry, it leaves guests unable to gain entry. 

One of our clients previously used RFID cards before making the switch to Parkade, and they were constantly dealing with complaints about guests not being able to enter as well as issues with delivery drivers gaining access. 

2. Automatic license plate recognition (ALPR)

Many developers and property managers are keeping an eye on this upcoming technology known as Automatic license plate recognition (ALPR). It’s a low-touch and “barrier-less” option that can automatically read the license plates as they’re entering. 

Property managers love this option because of their ability to connect it to an up-to-date, digital record that ensures only cars that are allowed to enter will pass through. And residents love it because all they have to do is drive up and let the machine do the rest of the work.

As promising as this technology is, it has some limitations as it currently stands. The most common issue is how the elements – i.e. snow or mud – can obscure license plates and make it impossible for the system to read. 

1. Smartphone-based systems 

Controlling parking access via smartphone is an increasingly popular option for multi-family and commercial properties alike. Not only does it provide more efficiency for the staff tasked with managing parking, but it’s also delivering on the priorities that residents have; 59% of renters who responded to a recent survey said that mobile access control (including both for gates and their apartments) is an amenity that would make them more likely to sign a lease. 

Entry and exit are controlled via a cellular data or wifi-enabled app. Residents can simply drive up and press a button on their phone to gain access, and guests can open the gate with just a few clicks in the app or webpage.

In addition to the seamless and contactless experience this provides for people as they park, many developers and property managers also love the ability of these smart parking apps to integrate with other systems, such as your property management system (PMS).

Not only do these integrations allow you to charge for parking without installing an expensive POS system, but it also ensures that all systems are aligned at all times. This moment-to-moment flexibility ensures that any updates in your process – i.e. the availability of new spots, changes in payments, etc. – are automatically reflected everywhere. 

One of the great things about this parking access method is that it excels where other methods meet their downfall: guest access. Since no physical device is required and guests only need the app or access to a web-based version of the app, they are able to gain access seamlessly. 

Even for the most complicated access situations – for example, one of our customers only opened up certain levels of their garage to guests – a smart app makes enforcing these restrictions no harder than toggling a few settings. 

For most properties, the decision to switch to app-based parking access with a tool like Parkade is an easy one. In addition to giving your residents and their guests seamless, immediate access to your parking lot or garage, it also introduces the opportunity to optimize the amount of parking spots you have available and even boost your parking revenue. 

Want to learn more about how Parkade can replace your current processes with an end-to-end parking management solution? Learn more about the core features and benefits

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BlogParking Management Software ROI

Investigating the ROI of parking management software

With parking being one of the largest drivers of ancillary revenue at multi-family properties, it's imperative to get it right. But just how much return can you expect from parking management software? Read on to find out.

Published: August 7, 2024
Hannah Michelle Lambert
Content Writer
Boosting ancillary revenue is often a major focus for property managers and owners alike.

Especially given that the baseline forecast for rent growth is slightly lower this year than average (2.5% versus 2.9%), properties are increasingly looking for ways to raise their bottom line without compromising the quality of living for their residents. 

One often overlooked but significant opportunity lies in parking. If managed well, it’s a potential treasure trove for additional revenue. But that’s only if it’s done well. 

Parking tends to be one of the biggest thorns in the side of a property manager. Because traditional systems — like spreadsheets and rentable items — are not built to handle tenant parking efficiently, teams aren't able to reap the full benefits parking has to offer as an ancillary revenue source. As soon as a team makes the decision to invest in a proper parking management system, the benefits often more than pay for themselves.

In this guide, we will explore those benefits, touching on both the financial and operational upside of a solid parking management strategy.

We’ve combed the data from all of our clients to identify the exact numbers to prove that there truly is ROI in parking management systems like Parkade. 

Understanding parking management

Before we dive into the numbers, let’s first establish a baseline of what exactly parking management entails. As any property manager will tell you, it involves much more than just hanging a tag on a resident’s car and calling it a day.

The key components of a parking management system are:

  • A system of record to track parking assignments, lease lengths, vehicle details, and parking prices, ideally integrated with your PMS.
  • An enforcement strategy that ensures parking rules are clear and establishes consequences (typically fines or towing) when someone breaks them.
  • A method to pay for parking, whether it’s bundled in with rent (which we don’t recommend) or paid for in a separate system.
  • A self-serve system for residents and guests to book long or short-term parking. 
  • If there is a gate on the property, provisioning and deprovisioning of gate entry should also be considered in the parking management strategy. 

The old-school way of addressing these needs isn’t cutting it anymore. Many properties are still using manual processes, like an Excel spreadsheet, rentable items, or even a physical piece of paper to keep track of their parking. 

And far too often, properties are relying too heavily on staff members to handle parking matters that take up a significant amount of time, like enforcement or guest parking.

Moreover, there’s one point that just can’t be ignored: If you’re still using old-school parking management systems like spreadsheets and rentable items, you’re leaving money on the table. 

So the parking management we’re discussing here that delivers positive ROI is a technology-led solution that automates all aspects of parking operations, improves resident experience, and unlocks new revenue streams.

Setting the stage: Residents value good parking

Delivering on resident expectations should be a main priority for any multifamily property, and parking is one area of the resident experience that is especially critical to consider here. 

65% of property managers cite parking as a top concern among residents. Whether it’s for existing residents or prospective residents, providing a simple, reliable, and flexible parking solution has a direct impact on the success of your property. 

Part of this is due to reputation. Properties have reported a 44% increase in their reputation scores after fixing their parking problems. And this boost in a reputation score can trickle into several different areas, boosting not only the number of new residents, but also leading to more renewals from existing residents.

But we know you want the hard dollar amounts, so let’s talk more about some real-world outcomes that Parkade's parking management software delivers. 

So, what do the numbers say about the ROI of parking management software?

Long-term net parking revenue for stabilized buildings

Once properties implement a system to help them optimize pricing and management of long-term parking, they see immediate gains in their long-term parking revenue. The average 6-month increase in net long-term parking revenue for the cohort of 7 properties we sampled was 24%, translating into thousands of extra dollars. 

Long-term net parking revenue for lease-ups

Better parking management also empowers properties to far outperform their projected revenue from long-term parking when they’re in the lease-up phase. 

On average, properties from the cohort we sampled estimated that they would bring in $15,925 on average from long-term parking revenue per month. But thanks to Parkade helping them optimize their parking strategy, better enforce their parking rules, and keep a better record of who is parking where, the average revenue from long-term parking was $23,450 on average, which is a 47.3% increase from the estimates in their pro forma. 

Total net parking revenue for stabilized buildings

For buildings that are already at full occupancy, the average increase in parking revenue sits at 31% once they implement Parkade’s parking management solution. 

Revenue metrics for lease-ups

The best time to implement new parking management systems is at the inception of the building. Getting parking right from the beginning ensures that you are maximizing total parking revenue from day one, as well as establishing a positive reputation around parking. Many properties underestimate the revenue from long-term parking and may often leave out potential short-term parking revenue altogether. 

When a few properties we worked with during this phase were estimating parking revenue at the start of their lease-up, they estimated around $35,000 on average. But the results, since they decided to go with Parkade right from the start, blew those numbers out of the water. In reality, they were able to bring in closer to $58,000 on average, which is a 66% increase from the estimates.

Short-term parking: An opportunity

The boost in revenue continues to be apparent when you zoom out to look at short-term parking, too. Short-term guest parking can be one of the most underutilized revenue streams, and represents a huge opportunity for multi-family properties to tap into. However, it's historically been very difficult or impossible for properties to see this revenue without parking management software that automates the process.

Especially in popular areas, like city centers or near shopping malls and sporting arenas, there’s often a high demand for short-term parking. When properties put a system in place to monetize this guest parking, they can unlock hundreds or even thousands of extra dollars per month. 

Automating guest parking

Without a good system in place to manage parking, many properties often leave guest parking as a free-for-all (meaning they don’t make money from it), or if they do attempt to monetize guest parking, it turns into a massive beast to handle. 

Erica, a property manager at Thrive Properties, told us about her pre-Parkade experience with guest parking, preventing them from delivering on a key resident need: “There was no world where we were doing short-term parking by the hour or even by the day because there was just no way to manage that.”

If you have a complicated or inconvenient system for guests to reserve parking, especially one where they have to walk into the office during office hours, guests are often more likely to try to get away with not paying for parking. (And if you don’t have a great system to enforce parking, they may very well get away with it).

With the right parking system, you’re able to give guests a flexible, 24/7 solution, removing any previous barriers that may have caused them to break the rules out of convenience. 
Maximizing guest parking availability

Another way that manual parking management may stand in the way of effectively monetizing guest parking is the inability to accurately track how many spots you have available for guests to reserve in the first place. 

Taylor, the property manager at Strata and Venue, shared her experience of desperately needing more guest parking and discovering they had a full 50 more open spots than they thought. 

“We actually had way more spots that we could have used for guest parking, but we didn’t know that because of the way we were using our parking system. Not to mention, we wouldn’t have the system to leverage them without a Parkade.”

When your parking management system gives you an accurate, real-time view of available spots, you can leverage guest parking to its full capacity.

Utilizing idle parking spots

A reliable parking-management system also allows you to make the most use of every single spot available. With technology that uses smart inventory management, properties can release idle or unassigned parking spots into the system for short-term use. So spots that would have otherwise been sitting empty between leases can suddenly be leveraged as an extra revenue-generating spot in the meantime. 

Net revenue for short-term guest parking

When properties have a great system to implement paid guest parking, without putting too much strain on their staff, they immediately see a boost in revenue.

They’re able to turn an operation that was perhaps bringing in no money — or some revenue, perhaps at the expense of staff time —  into a significant revenue source with little-to-no staff involvement. 

On average, Parkade customers experience a 303% increase in their guest parking revenue after Parkade fees. And there were some properties that saw almost a 400% increase.

Opex (operational expenses) savings

When handled manually, parking management can steal hours from on-site property management teams every week. Between fielding requests or complaints from residents, tracking down parking records, walking the lot to enforce rules, handling guest parking, and manually inputting rentable items, parking can quickly balloon into one of the most time-consuming tasks for staff.

Parking management software can automate away a lot of the most tedious aspects. For example, Parkade gives residents self-service access to reserve and pay for parking (while allowing for any rule sets the property wants to enforce), provides hands-off enforcement support, and even automates gate access via the app so that teams don’t have to worry about distributing or replacing clickers. 

Properties have seen that the time teams no longer spend on parking leads to a direct decrease in operational expenses. As a result, they can redistribute those team members' time to more meaningful tasks.

On average, we’ve seen properties decrease their operational expenses by $60,000-$100,000 from savings on parking operations alone. This means that they were able to save what’s equal to a full-time employee’s salary. 

Annual NOI improvement

All of the revenue metrics mentioned up until this point have been after Parkade's fees. 

When you roll everything up together — both the increase in revenue (after fees) and the opex savings — investing in parking management software has an incredibly positive impact on annual Net Operating Income (NOI).

Whether teams are looking to calculate their property value, secure financing, make operational decisions, or pitch to investors, NOI is one of the most critical numbers to boost. 

By coming at NOI from both sides, in terms of opex savings and revenue generation, parking management technology is extremely low-hanging fruit when it comes to boosting NOI. 

At the Parkade properties we surveyed, teams saw anywhere from a $66,000 to $126,000 improvement to their net operating income from parking alone. 

While parking may not seem like it deserves to be the biggest priority for many properties, the numbers tell a different story. By investing in a proper parking solution, properties are able to significantly improve upon all of their business goals, whether it’s boosting revenue, streamlining operations, improving resident experience, or all of the above. 

About Parkade

Parkade is the #1 parking management software for multi-family buildings. With our resident-facing app and staff dashboard, parking runs itself. Your team will boost revenue, reduce time spent on parking, and improve experience for residents and guests, all without lifting a finger.

Explore our features below, built for communities just like yours.

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