The Challenge

Managing parking for 1,200 units would be complex under any circumstances. But for the team at BLVD 401 & 425, a technical limitation turned parking into an operational nightmare. Community Manager Reuben Kuchinsky knew that proper parking management could make a massive difference. 

The root problem: incompatible systems

The two buildings shared one parking garage, but their property management software couldn't track parking across multiple assets. This forced the team into a manual workaround that consumed enormous amounts of time and created constant frustration for everyone involved.

Life in the Excel spreadsheet trap

All parking data lived offline in Excel spreadsheets. As a result, staff members spent hours cross-referencing information and manually updating parking records, trying to maintain accuracy across a constantly shifting landscape of assignments and payments.

Guest parking pushed the system to its breaking point

The process to book guest parking was almost comically complex:

• Residents had to physically accompany guests to the front desk
• Staff filled out paper forms that guests placed on their dashboards
• Team members walked the entire garage daily to verify every guest vehicle

"We'd have to scan the lot, double check against records, upload a form, make sure it's to the right account, and make sure the information is correct," Reuben recalled.

The time spent on parking was staggering

Between spreadsheet management, guest parking administration, and daily garage walks, parking consumed 14-16 hours per week across 2-3 staff members. That's nearly half a full-time position dedicated solely to parking logistics.

Enforcement became nearly impossible

With incomplete records and manual processes, addressing misparked vehicles meant more detective work, more confrontations, and more resident frustration. The team needed a solution that could handle their unique multi-asset situation while dramatically reducing the operational burden.

The Solution

While searching for a parking management solution, the team at BLVD 401 & 425 had a specific set of non-negotiables in mind . They needed a system that could 1) handle parking across multiple connected assets, 2) work with their existing infrastructure and remote access systems, and most importantly, 3) take the burden of parking management off their staff.

Parkade stood out for several key reasons:

True hands-off management. While other solutions promised to simplify parking, Parkade automated truly every aspect while still allowing management to remain in control. The platform would handle parking assignments, guest parking, enforcement, and record upkeep, eliminating the need for day-to-day parking management.

Yardi integration. Parkade's simple yet powerful integration with the existing property management software made onboarding simple.

Multi-asset capability. Unlike their current method, Parkade could seamlessly manage parking across buildings 401 and 425 as a unified system.

Hardware compatibility. The solution integrated smoothly with their existing parking equipment and remote access systems, helping them avoid costly hardware replacements.

Comprehensive problem-solving. From guest parking to enforcement to resident self-service, Parkade addressed every pain point in one platform.

“The ease of use is what made it such a great decision. It's so hand-off and makes parking management really simple.”

The Results

Implementation began with a pilot program in buildings 401 and 425 in July 2024. The transition went remarkably smoothly, requiring only simple admin work to add parking to new and renewal leases, with no major change management required.

Financial impact

The revenue improvement was immediate and substantial:

• Net parking revenue has increased 26% YoY
• Monthly net parking revenue was $62,043 in June 2024 and jumped to $78,337 in June 2025
• Guest parking revenue has jumped from $250/month before Parkade to $4.2k in June 2025

Operational transformation

The efficiency gains exceeded all expectations:

• Before Parkade: 15.5 hours per week across multiple staff members 
• After Parkade: 1.5 hours per week total

"There's not really much to manage. It's just checking on the reports.”

The daily garage walks? Eliminated. Manual form processing? Gone. Spreadsheet updates? Irrelevant. With parking off their plates, staff can finally focus on more valuable activities that improve the resident experience.

Resident satisfaction

The resident response also validated the switch to Parkade. Residents were thrilled that they finally had easy parking they could rely on, including: 

• Self-service guest parking without visiting the front desk
• Ability to choose specific parking spots
• 24/7 problem resolution through the app
• Flexibility to add parking "day of" as needed

"That takes away all the triaging from the management office where a resident can just simply make a report on the app and Parkade is able to reassign them to a new temporary space immediately," Reuben said of Parkade’s enforcement features. 

Expanding their success

The pilot's success led to rapid expansion. The team quickly added building 475 to the Parkade system, bringing the same benefits to even more residents. What started as a solution to a technical limitation has become a cornerstone of their operational strategy.

For Veris Residential's BLVD Collection, Parkade transformed parking from their biggest operational headache into a smooth, revenue-generating amenity. The 14-16 hours per week previously lost to parking management have been reallocated to more meaningful work for the team.

In a competitive market where operational efficiency directly impacts resident satisfaction and retention, that transformation makes all the difference.